So how did this get started? Well, let’s go back to 2002. You remember, American Idol just started, everyone was frosting their tips like Eminem (or maybe that was just me), low-rise jeans were “omg so hot”, and Kelly Rowland was somehow texting Nelly via an Excel spreadsheet (still trying to learn that trick). I really just wanted an excuse to reminisce about 2002, but that was when I first dabbled in the ‘partay’ scene.
Fast-forward to 2005 (college!), and I’m living in a 3 story absolute mess of a house where windows were optional (but hey rent was less than $300/month). Anyway, $300 was a lot back then so I basically just started throwing parties to pay the rent. You know the deal, $5 cover for guys, kegs on kegs, jungle juice, and those annoying Freshman guys that would come 30 minutes early to eat all of the jello shots (they’re for the girls, broseph).
I then dabbled in the corporate world briefly and eventually became a full-time entrepreneur in Charleston in 2013. I met a lot of people and started throwing parties in Charleston as a side hustle. Started traveling more, met some MORE people, (there are so many of them!), and decided to take it up a notch by running events in multiple cities. Charleston, St Pete, and Tampa for now, but eventually planning on throwing events internationally!
Red Devil Events was officially launched in early 2023 and has quickly positioned itself as one of the premier event producers in the Southeast. Our first event in Charleston, The Barbie Party, was featured in a national publication and we have only continued to raise the bar since. Red Devil Events embraces a diverse range of events, from large-scale parties and upscale galas to pop-up clubs, outdoor festivals, and beyond. Our top priority is always customer service. If a customer reaches out to us and is disappointed with our event, we will always try to make it right.
Red Devil Events was founded by Jeffrey Booth, a New York native (and avid #BillsMafia fan), and Charleston local since 2009. Jeffrey originally started a smaller-scale events company named Blue Steel Promotions in 2017. Blue Steel focused mainly on bar-related events and Jeffrey has partnered with many well-known establishments in the Charleston area including Republic, Uptown Social, Share House, Charleston Sports Pub, Shelter, Reds Ice House, Peacock, The Brick, El Jefe, Charleston Beer Works, Recovery Room, Ink, Deco, Dudley’s, Lamar’s, Mesu, Bourbon N’ Bubbles, Trio, Mynt, Frontier, Silver Dollar, and many more. Jeffrey Booth built Blue Steel from the ground up handling all event planning, marketing, customer service, and logistics.
While these events were great, Jeffrey’s goal was to get involved with much larger-scale and more immersive events, and this goal finally became a reality with Red Devil Events. The company is named after Jeffrey’s dog (a reddish-looking Vizsla named Mikko). Red Devil Events currently operates in Charleston and Tampa, with goals to expand to more markets soon. Since launching Red Devil Events, Jeffrey has been featured in multiple publications and featured in interviews with ABC, CBS, Fox, and NBC in both the Charleston and Tampa markets.
Red Devil Events has already expanded into multiple other ventures including event production for hire, event promotion for hire, event consulting, and a nonprofit to give back to the community, the Red Devil Foundation.